HCMA Architecture + Design hosts a variety of contemporary artists in order to broaden their imagination for “what’s possible?” - Alex Blum is one of these artists. He disrupts the ebb and flow of spaces by introducing artwork that will stop people in their tracks.
I had signed on late into this artist’s process, whereby most of the project had already been finished. Luckily HCMA was documenting everything themselves, so I took a hard drive full of footage throughout the year and compiled it into this upbeat video that explains the project.