HCMA has recently undergone a re-brand. Their ethos is to be curious and to make meaningful connections to the communities in which they work. As such, they required a different kind of brand video that could encapsulate the tapestry of their curiosity. So they came to us.
We were relied on to create something that would reflect the brand's emotional state; which is to remain curious, playful, reflective, and empathetic. We worked directly with HCMA's creative and marketing teams in order to create something truly authentic.